CalWEP
California Water Efficiency Partnership
ADVANCING URBAN WATER MANAGEMENT THROUGH MEMBER-DRIVEN PROGRAMMINGADVANCING URBAN WATER MANAGEMENT THROUGH MEMBER-DRIVEN PROGRAMMING
CalWEP’s mission is to maximize urban water efficiency and conservation throughout California by supporting and integrating innovative technologies and practices; encouraging effective public policies; advancing research, training, and public education; and building collaborative approaches and partnerships.
OUR INVOLVEMENT
CalWEP approached Humanity Media to help them communicate and engage and take action effectively and efficiently with their target members. To achieve this mission, we built them a membership platform, which allowed them to effectively contact and manage the messages, actions and requirements for them to participate in a fluid and frictionless manner to achieve outcomes in their municipalities. We also created a comprehensive resource of articles and educational materials for each of the members to assist them in comprehensively understanding the water efficiency and conservation space throughout all of California. Collaboratively, the municpalities have made tremendous social impact into water-based public policies and practices.
What we did
Brand Strategy
New Logo
Tagline Copy
Copywriting
New Logo Design
Marketing Media
Animations
Evergreen Webinar
Content Strategy
Digital Media
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy
Website Design & Development
Fully responsive interactive website encouraging users to sign up for a free demo of the product and/or attend a webinar about the product. Site is built with a CMS allowing the client to edit and maintain content.
COPY WRITING
We consulted with the technical team of product developers and combined their thoughts with the ideas from the sales and marketing teams to generate the copy for the website. Same copy was also used in marketing, social media, and email campaigns.
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