AUTOMATION BASED ON LEARNING
NEW SKILLS AND NOT TRADITIONAL
Robot Process automation (RPA)
Personar has developed the first of its kind automation tool that is based on adapting machine learning to teach itself new skills. In this case, skills are very specific to the enterprise. For example, most RPA based automation tools can learn how to read all kinds of documents, but Personar’s unique applications have the ability to understand what these documents mean, learn from its mistakes, and adapt to certain conditions set forth by the enterprise. We call it “Skills Based Automation”.
OUR INVOLVEMENT
Personar approached us with a website that was not modern and approachable nor did it do a good job of accurately reflecting their extensive offering for enterprise. We helped them organize their offering by industry and use cases. We also helped them to double down on their “Skills Based Automation” by actually creating a video depicting exactly what their tool does. In the process of making the video, we developed the iconic “Personar” character which we hope will become synonymous with their tool. We also gave them a very solid brand graphic with the green hexagon shapes and geometric styled images.
What we did
Brand Strategy
Brand Elements
Tagline Copy
Copywriting
Complete Brand Style Guide
Marketing Media
Interactive Forms
Animations
Blog Articles
Content Strategy
Digital Media
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy
Website Design & Development
Fully responsive interactive website encouraging users to sign up for a free demo of the product. We maximized SEO by including a blog section with customized articles and a content development strategy. Site is built with a CMS allowing the client to edit and maintain content.
VIDEO PRODUCTION
We produced an interactive automation detailing the product, how it works, and how it can be applied to enterprise. The video was used both in PowerPoint format and on the website in a series of tabs.
COPY WRITING and content strategy
We consulted with the technical team of product developers and combined their thoughts with the ideas from the sales and marketing teams to generate the copy for the website. Same copy was also used in marketing, social media, and email campaigns.
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