Branding the Bears
It was clear from the beginning that Bear Blend is more than just an herbal smoking blend. After developing the brand design, store and social media platform with them and watching the sales climb month over month, it became obvious that Bear Blend is quickly escalating into a lifestyle.
The product is an herbal blend. The process is unique and proprietary. And this brand had to immediately position itself in the hearts and minds of smokers everywhere. It had to jump out and hold its own on the store next to American Spirit. So that is what we set out to do.