by Anthony Bear | Aug 6, 2016
Branding the Bears
It was clear from the beginning that Bear Blend is more than just an herbal smoking blend. After developing the brand design, store and social media platform with them and watching the sales climb month over month, it became obvious that Bear Blend is quickly escalating into a lifestyle.
The product is an herbal blend. The process is unique and proprietary. And this brand had to immediately position itself in the hearts and minds of smokers everywhere. It had to jump out and hold its own on the store next to American Spirit. So that is what we set out to do.
Social Media Marketing Campaign
by Anthony Bear | Jan 29, 2016
Who are the Indigo Children?
We set out to help Abby Oliver redefine what it means to be an Indigo? Along the way, it became clear that in order to create a movement of Indigo children coming together, we had to build a lifestyle brand that answered one pivotal question, "What doe sit mean to be an Indigo?"
This question had been convoluted with new age rhetoric and distorted with purple flowers in people's hair and love and light in their aura. But as we peeled back the glass onion, we discovered that the true Indigos are mostly disgruntled and isolated young people who feel like they are on the fringe of society. They are brilliant, creative geniuses that are so unique and undefinable that society has yet to carve out a place for them to inhabit.
