I know you have all heard it before. "That guy has absolutely no integrity," or "that company has no integrity," or "I value my integrity the most." Well, I hate to burst your bubble, but most of you probably have no idea what integrity even is. It is like one of those ubiquitous label words that everyone uses but nobody knows what it means, like hipster or culture.
To some it means honesty. "If you lie, then you have no integrity." To others it means showing up on time. "If you make a plan, then have the integrity to keep it." And still, to others it means having balls. "He didn't even have the integrity to fire me face to face." So in my confused exhaustion and feeling somehow that my integrity has been slightly compromised in a recent incident, I decided to hunt for the meaning of the word. I started where everyone should start such a journey, the dictionary.
in·teg·ri·ty (inˈteɡrədē/) noun
1. The quality of being honest and having strong moral principles; moral uprightness.
2. The state of being whole and undivided.
So, in order to define integrity we have to define moral "uprightness", which kind of reminds me of a tight ass pastor who preaches the good word by light and beats the devil out of his daughter at night. Not the kind of integrity I was thinking of. Strike one.
I went to the second definition and therein found my key to clarity. The state of being whole. The state of being undivided. Ahh.
To be whole, as in to be holy, as in to adhere to the word of God, as in to listen to one's own voice, as in to listen to one's own word, as in to undivide that which is divided, as in to connect the heart with the mind, as in to listen to the heart, as in to be undivided in mind and spirit. A building has integrity if it has a sound foundation. A relationship has integrity if it has honesty and transparency. A business has integrity if it is built upon the backs of those who listen deeply to their own heart, obey their own sense of what is right and protect what they know need to be protected.
Things to think about - Are you protecting your integrity? How do we do that in business culture? Why does it matter?
Since we have been expanding our reach into many more sectors of business and development, we have begun to notice the desperate need for great photographers and curators of photography. Even though there is now a crazy upsurge in the sheer number of websites selling stock photography, it seems that most of the clients we are working with these days have a natural aversion to stock photos. It is understandable. Stock photography does well to portray a clean and professional front face, but does little to reassure the consumer that you have anything to actually back it up. So, in light of this gaping hole and vital need with many of our clients, I have done my bit to research and develop some professional photographic techniques.
Ok, maybe I'm showing off a little, but so what. Why not let people know what is happening over here. Anyway, I am letting everyone know that we are indeed in the photography biz too now. So, if you are looking for anything from product shots to shots of your business or storefront to portraits or artsy photos, let us know and we can help you.
Here are a few shots I took on my global tour last month (actually at the zoo last week but it sounds better to say I work for national geographic or something). Anyway, if anyone wants to use any of these photos in their business ads or site, let me know. I am sure we can work something out. And let me know what you think in the comments.
Onward and Upward.
IndigoChildren.com is an online resource for todays indigo generation. It is a lifestyle brand and magazine blog that features articles on lifestyle choices, healthy living and astrology. The site has been an ongoing collaboration with its founder and pioneer, Abby Oliver, and has been growing by leaps and bounds since its inception. We worked on the design and copy for the site from its early days as a logo. The site has three different authors that contribute regularly and automatically creates weekly emails in MailChimp through an rss feed. The site also has a very popular "take the test to see if you are indigo" with an automatic calculation and autoresponder. Currently the site is getting over 60k in monthly traffic.
This site is also 100% responsive.
ArtInsideMe.com showcases the work of Sharon Demattia who uses art to help people through a process of self-discovery. The website project was a collaborative effort with Michael Leifer from Guerrilla PR. We met with Sharon and sifted through her many images and vision statements in order to help her synthesize her message and design. Since her site was already based in WordPress, we were able to create a custom template on her existing system. The site includes a layer slider and an easy contact form.
This site is 100% responsive on all devices.
MyMathCards.com is designed as a one page splash representation of a mobile education app. The site includes video, screenshots, testimonials, team profiles, and a contact form. It was designed to match the branding of the app itself and is coded with HTML, PHP and JQuery.
The site is 100% Mobile Responsive.
Holylove.tv is a collaborative website of artists, musicians, writers and photographers. Members of the community can list their images, songs or works for free. It is set up as a user based site where content is created by users as they fill out a series of questions. Once the submissions are approved, they go live on the site in their respective categories. The site also features events that are pulled through an rss feed. The site also features a fixed top bar menu that changes size when it is scrolled. The site was designed as a custom wordpress template.
This site is also 100% responsive on all devices.