What does it mean to be Indigo? What does it mean to be different, to be an empath, to be sensitive? Who are the indigo children? Are you one?
ARE YOU AN INDIGO?
We set out to help Abby Oliver redefine what it means to be an Indigo? Along the way, it became clear that in order to create a movement of Indigo children coming together, we had to build a lifestyle brand that answered one pivotal question, "What does it mean to be an Indigo?"
OUR INVOLVEMENT
Abby approached Humanity Media to help make her vision real. She recognized that she was an Indigo Human, and learned an enormous amount about the empowerment that provided her in understanding her uniqueness, behavior and view of the world. She sought to share that with others, who were the same to help them discover some of their personal power and humanity. So, we assisted her in clarifying her mission to build a lifestyle movement and brand that would cater to the indigo culture by speaking their language and offering them key insights that would resonate with their lives. Thousands now consume and engage with Indigo Children giving them value-added content that elevates their spirits to know more deeply who they are and what makes them special.
What we did
Brand Strategy
Brand Elements
Tagline Copy
Copywriting
Brand Style Guide
Marketing Media
Interactive Forms
Animations
Blog Articles
Content Strategy
Digital Media
Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy
Website Design & Development
Fully responsive interactive website encouraging users to sign up for a free demo of the product. We maximized SEO by including a blog section with customized articles and a content development strategy. Site is built with a CMS allowing the client to edit and maintain content.
Logo Design
We designed a simple and elegant logo.
MARKETING STRATEGY
We created an "Are you Indigo?" survey which helped to amass over 250,000 emails to her massive list without any media buys.
One team. One report. One invoice.