Even after the development of social media, google ads, affiliate systems and an overwhelming number of other options for marketing your product and service, direct email campaigns are still the best avenue to get the word out. But everyone's question is always, "When is the best time to send my email campaign?"
While there remain many debates on the subject, we found this 2012 study conducted by Experian global information group that gives some insight into this question. And despite all the debates and misconceptions, it turns out that the highest open ratio, click through ratio and transaction ratio across all businesses comes in fact in the evenings and weekends. Maybe that is because everyone tends to send emails during the week and in the morning, as you can see by the volume on the chart.
Check out the results yourself:
According to this chart, a higher ratio of emails are engaged on the weekends than during the week. That might be because of the sheer volume of emails that are sent during the week as opposed to the weekend. Let's face it, we get completely bombarded with emails on Monday morning, so many of them just get swept under the rug. I mean, how many emails can we actually open and read, right? This past Black Friday and Cyber Monday I think I received almost a hundred emails from the collective big-marts like Best Buy, WalMart, Target, Staples etc. (I don't even know how they ever got my email.) So what did I do, "Delete, Delete, Delete, Delete, ..."
But, on the weekends, when I'm sitting there twiddling my thumbs on my iPhone with my daughter at the playground, I occasionally check out those one or two emails that come filtering down the pipeline. Especially if they have a fun twist to them.
Perhaps the same reasoning could be applied to the results from the "Time of Day" study.
I attribute these results to one of two possibilities. Either people are opening more emails on the evening and weekends because they are sitting at home playing Candy Crush on their phones at the time and have nothing better to do or more emails simply get opened when fewer are being sent. And although it may depend greatly on the type of business you are conducting, as in entertainment emails get opened more on weekends and business emails are opened more during the week, it doesn't hurt to look a little bit more closely at these results. And maybe, it would be a good idea to give it a shot and see if it works.
READ THE FULL STUDY HERE
CONTACT US TO HELP YOU WITH YOUR EMAIL MARKETING CAMPAIGN
University of Health and Spiritual Sciences is a fully functioning interactive site designed as an online school. The site is currently maintained as a blog. The home page has been full customized with fading in and out testimonials (a widget designed by us) that are easily updated and changed by the sites administrator through a testimonials form. Also the site features a home page list of current blog entries with the most recent blog entry including a featured image. This site was built over a year ago as a child theme for the twenty ten wordpress factory theme. There is enough functionality through WordPress and the user database to run full features online school through this platform. We hope to work with UHSS in the future to make this a reality.
DebraRecommends.com is a full featured website with a built in menu of template options. This fully customized theme allows the administrator to actually change the color of the background, menu, links, etc. in the theme options menu through the WordPress dashboard. Further, this website with several hundred users already, allows for community members to post content for review including community projects, videos and events. This system also integrates with MailChimp to produce an email that can be sent out to a list. The email is created by compiling the user generated content into one email. This system was developed by Humanity Media in conjunction with the A-List Calendar and is available for purchase through the A-List Calendar.
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This fully customized site is 100% responsive is a child theme for the twenty thirteen wordpress factory theme and is 100% responsive to every size device. This theme features an animated html5 slider with images and moving text which is perfectly functional and viewable on a phone or pad. This customized theme also features a front end administrative form where the sites administrator can add their own which populate to the site automatically. Further, old events will become automatically archived after their dates have passed.
A few other features of this site include: an animated Amazon affiliate gallery to display her suggested reading list, an email signup form that connects directly to MailChimp, a multicolored display with each featured page having different banner colors.
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